Forge ahead in the new era and embark on a new journey. In order to accelerate the building of a strong agricultural country, promote the modernization of agriculture and rural areas in the Chinese context, deeply discuss the key issues of rural revitalization, identify the main paths to achieve the modernization of rural industries, and look ahead to the future development direction, on April 22, 2023, the "Abundant China" First National Rural Revitalization Summit Forum and Achievement Exhibition, co - hosted by the China Rural Revitalization Research Institute of Renmin University of China and China Agricultural Film and Television Center, was held at the Yanqi Lake International Convention Center in Beijing.
This event was presented in a rich format of "plan release + Yanqi Lake discourse + brand forum + model promotion + multi - channel live broadcast". Industry heavyweights and authoritative experts were invited to gather by the Yanqi Lake to jointly paint a new picture of harmonious and beautiful villages and discuss a new life that is livable and business - friendly!
To delve into discussions on enhancing the market competitiveness of agricultural brands and enable everyone to witness the vigorous development of rural revitalization, Wen Lianqing, the chairman of Zhaotong Transcendence Agricultural Co., Ltd., delivered a keynote speech from aspects such as products, brands, technology, and innovation. He introduced the basic situation of Zhaotong Transcendence Agricultural Co., Ltd. and its achievements in poverty alleviation and rural revitalization.
Since its establishment, Zhaotong Transcendence Agricultural Co., Ltd. has shouldered the historical responsibility of "poverty alleviation and rural revitalization." It adopted an asset - income - based targeted poverty alleviation model of "company + base + farmers." Guided by the concepts of "transforming assets into equity, ensuring collective shares, and providing farmers with returns" as well as "asset mortgage", "fixed income, dividend from share capital, and wage income", the company has made all - out efforts to promote the "three - transformation" reform, namely, transforming resources into assets, funds into share capital, and farmers into shareholders. It innovated the industrial poverty alleviation model, organically integrating the company's market advantages with the advantages of the masses.Through land transfer, it increased the property - based income of farmers; by providing jobs in the park, it raised their wage - based income; with capital investment, it augmented their transfer - based income; through orchard trusteeship, it boosted their business - based income; and via on - site training, it enhanced their skill - based income. By taking multiple measures and using various channels, the company led the common people to increase their income and achieve prosperity.
The company gives full play to the eight advantages of dwarf - rootstock and high - density apple cultivation. It adopts key technologies such as the cultivation of self - rooted dwarf - rootstock apple seedlings, large - scale dwarf - rootstock and high - density cultivation, water - saving irrigation, mechanized orchard operation management, green - food orchard cultivation management, organic apple cultivation management, and the combination of orchard planting and breeding. By constructing a high - standard dwarf - rootstock and high - density apple demonstration base, it has achieved integrated production, processing, and sales operations. With a high level of industrialization, it serves as a model and leader in terms of technology, models, and business forms.
The Zhaoyang Red technical team joined forces with numerous top - tier apple experts, research institutions, and universities both at home and abroad to jointly establish the "Zhaoyang Red Apple Research Institute." Over a period of four years, they selected a total of 118 apple varieties, with 25 of them achieving mass production.
Through national - level event planning, coverage by high - quality media, and video live - streaming on platforms like Douyin and Kuaishou, the brand's popularity and recognition have been further enhanced. Making full use of the "apple diversity" characteristic of Zhaoyang Red, innovative product marketing strategies such as "scenario - based product creation, joint product creation, exclusive product supply, and one - city - one - product" have been launched.
In the future, the company will continue to uphold the green ecological model, drive the continuous improvement of standardized production technology in the apple industry, strive to help Zhaotong become the largest standardized apple demonstration area in the country, promote the comprehensive transformation and upgrading of the apple industry in Zhaotong. The goal is to make Zhaoyang Red apples accessible to thousands of households, enabling consumers to enjoy safe and healthy fruits and vegetables. By comprehensively advancing the rural revitalization strategy, the company aims to transform rural areas into happy and beautiful homelands.