From May 10th to 14th, the 2024 China Brand Day event will take place at the Shanghai World Expo Exhibition Hall. At that time, 14 outstanding enterprises from Yunnan will participate in this event, covering six major sectors: "Yunnan Tea", "Yunnan Coffee", "Yunnan Flowers", "Yunnan Medicine", "Yunnan Flavors" and "Yunnan Specialties". The participating enterprises will showcase their star products at the Yunnan exhibition area, demonstrating the unique charm of "Yunnan Products Style" to the public and presenting "A Life Called Yunnan" to domestic and international audiences.
Yunnan has always been a "poetic and idyllic destination" that countless people yearn for, boasting a long history, profound culture, abundant resources, and a multitude of ethnic groups. Not long ago, Wang Ning, the Secretary of the Yunnan Provincial Party Committee, recommended Yunnan to netizens worldwide through a CGTN program. "Life in Yunnan is beautiful in its naturalness. Lush mountains and clear waters, blue skies and white clouds, and fresh air are the norm in Yunnan. You can appreciate Yunnan flowers, drink Yunnan tea, savor Yunnan coffee, taste Yunnan fruits, and enjoy Yunnan mushrooms... The tropical rainforest in Xishuangbanna, the romantic scenery of Cangshan Mountain and Erhai Lake, and the purity of Lugu Lake after rain clears are all the exclusive and magnificent landscapes of Yunnan."
At this year's China Brand Day event, the Yunnan Pavilion will be themed "Colorful Yunnan." It allows you to comprehensively experience every aspect of "Yunnan Tea," "Yunnan Coffee," "Yunnan Specialties," "Yunnan Medicine," "Yunnan Flowers," and "Yunnan Cuisine" in one convenient stop, fully presenting the brand allure and cultural richness of Yunnan.Meanwhile, the exhibition area features an open - style and transparent booth design with multiple passageways. This enables visitors to view the high - quality Yunnan products from all angles, and gain an in - depth understanding of Yunnan's industrial environment and corporate brand - building efforts.
In addition, the Yunnan exhibition area has meticulously prepared a rich variety of cultural and creative souvenirs. These include postcards, eco - friendly bags, and notebooks themed "A Life Called Yunnan," as well as distinctive Yunnan - style cultural and creative items such as Wa Mao bottle - opening fridge magnets and peacock - shaped bookmarks. These exquisite cultural and creative products are not only practical but also important carriers for spreading Yunnan's culture.
2024 is a crucial year for the implementation of the 14th Five - Year Plan, and it is also an important juncture for Yunnan Province to achieve the strategic development goals of "3815". On the stage of China Brand Day, Yunnan will leverage its unique ecological advantages and cultural characteristics to promote its high - quality brands and characteristic products to the national and even international markets.
